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Puzzle Museum

Brand Identity, Generative Design, Interactive Installation



Puzzle Museum explores puzzles as both cultural artifacts and playful systems of thought.  Inspired by the logic, modularity, and interactivity of puzzles, the museum’s refreshed identity bridges history with experimentation. Through generative visuals, a variable logo system, and interactive installations, Puzzle Museum invites visitors to engage, connect, and rethink how things fit—both literally and conceptually.

(Logo System)

The logo system is built from a library of puzzle-inspired shapes, used to construct the letter P. These modular elements can be freely combined, swapped—creating endless visual variations within a consistent structure.

(Posters)

This project consists of two layers:
Macro — a visual identity system for Puzzle Museum, including the logo system, brand voice, and a series of collectible puzzle-based forms.
Micro — an event poster focused on a puzzle swapping activity, extending the brand through real-life interaction and community participation.

(Spatial)



(Book)




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