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Puzzle Museum

Brand Identity, Publication, Generative Design


Puzzle Museum explores puzzles as both cultural artifacts and playful systems of thought.  Inspired by the logic, modularity, and interactivity of puzzles, the museum’s refreshed identity bridges history with experimentation. Through generative visuals, a variable logo system, and interactive installations, Puzzle Museum invites visitors to engage, connect, and rethink how things fit—both literally and conceptually.

(Logo System)

The logo system is built from a library of puzzle-inspired shapes, used to construct the letter P. These modular elements can be freely combined, swapped—creating endless visual variations within a consistent structure.

(Posters)

This project consists of two layers:
Macro — a visual identity system for Puzzle Museum, including the logo system, brand voice, and a series of collectible puzzle-based forms.
Micro — an event poster focused on a puzzle exchange activity, extending the brand through real-life interaction and community participation.


(Spatial)



(Book)

This book unfolds in two parts. The top traces the history of puzzles and the collectors behind the Puzzle Museum’s archive. The bottom dives into the making process and showcases selected pieces from the collection.

Designed for interaction, each left-hand page features one of my own puzzle designs. As readers flip through, the shifting combinations allow them to reassemble entirely new images—turning the act of reading into a playful, ever-changing puzzle in itself.


(Staionary)


(Tickets)

On the left: each general admission ticket is uniquely shaped, and six tickets together can be assembled into the museum’s “P” logo. On the back, graphic hints reveal which two tickets fit next to each other.
On the right: a wristband ticket grants entry to the Puzzle Exchange event, where visitors can exchange pieces with others.

(Generator)

The postcard generator invites visitors to create their own version of the museum’s “P” logo.
Users can customize the letter’s composition by changing the size of patterns, rotating elements, and swapping their positions. They can then use a custom typeface to add a personal message, save the final postcard, and share it with others.



(Social Media)